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Why the key to better ad performance is asking, "Would my sister give a sh*t?"

Why the key to better ad performance is asking, "Would my sister give a sh*t?"

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
Networking for people who’d rather chew glass: a survival guide for the socially semi-functional

Networking for people who’d rather chew glass: a survival guide for the socially semi-functional

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
How to embed your brand into the entertainment experience

How to embed your brand into the entertainment experience

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
Why generational labels are lazy (here's what to use instead)

Why generational labels are lazy (here's what to use instead)

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
How to stop mimicking culture & engage with it instead

How to stop mimicking culture & engage with it instead

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
Put down the brain rot strategy (do this instead)

Put down the brain rot strategy (do this instead)

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
How to look worth it (a cheat sheet for creating perceived value in tough times)

How to look worth it (a cheat sheet for creating perceived value in tough times)

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
How to make your strategy stick

How to make your strategy stick

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
They love you, so why aren’t they buying?

They love you, so why aren’t they buying?

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
500 newsletters later--what we've learnt from 17 months of YAP-ping

500 newsletters later--what we've learnt from 17 months of YAP-ping

Devin Pike
Devin Pike
Marketing adviceMarketing advice
3 Branding lessons from the legacy of Anna Wintour

3 Branding lessons from the legacy of Anna Wintour

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
Marketing while the world burns: how do you stay online when everything hurts?

Marketing while the world burns: how do you stay online when everything hurts?

Sophie Randell
Sophie Randell